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| The Pros and
Cons of Print on Demand Publishing
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You have
spent hundreds or perhaps thousands of hours
writing your masterpiece and now you want
the world to read it. You also want it to
generate an income for you that is proportionate
to the work you put into it. So, what should
you do with it? You can send a manuscript
of it off to dozens of publishing houses with
the hopes that one of them thinks it is worthy
of their label, or you can have it published
yourself through a Print on Demand, POD, publisher.
The pros and cons of POD are:
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The negative aspects
of using POD instead of a large publishing house.
1) It will not
have the label of a large publishing house on it.
2) It will not
be distributed by a large publishing house to nationwide
book stores.
3) You will not
receive a royalty on sales amounting to maybe 3%
of the profit per copy sold by a large publishing
house.
4) You will not
make the bestseller list of a large publishing house.
The positive aspects
of using POD and having your book published yourself.
1) You can have
your own publisher's label put on your work if you
like and it can still have an ISBN.
2) Your work can
be made available to all of the online bookselling
marketplaces and book stores nationwide through
a POD global distribution service for about $100.
They all receive regular notifications of new book
put in print and in most cases, they will buy directly
from a POD publisher directly and list the book
on their marketplace. Since you will have established
a price for them to buy it at (wholesale), you will
get a known royalty per copy when they do buy from
your POD publisher.
3) You will receive
a royalty (that you decide) on the sale of every
copy purchased by online marketplaces and book stores
nationwide. Follows from (2) above.
4) You can make
the bestseller list of any online marketplace that
your book sells through based on your actual sales
through that marketplace.
5) You can purchase
copies of your own work through your POD publisher
and become an online bookseller yourself which will
yield the highest profit margins possible for you.
6) As an online
bookseller yourself, you can set up your own website
and sell your book through it.
Regardless of
which sales scenario you choose, you are going to
be doing the marketing and promotion of your book
yourself anyway, why stop short of selling and mailing
it too? Stuffing it in a padded envelope and shipping
it to customers cannot be worth giving up over 90%
of the profits after all the other hard work you
have already done.
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