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Publishing
is a fascinating business and the process
that goes into the making of books and newspapers
is an interesting one. These days, with the
world of digital information and the internet
upon us, the scope of publishing now also
includes websites, blogs and the like.
From the business perspective, publishing
isn't just printing literature or information
but also the development, marketing, distribution
and even promotion of the printed works. It
is not as simple as it may seem.
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The publishing
process begins with the written work or the copy.
Many aspiring and unpublished writers often submit
manuscripts to publishing houses in the hopes of
seeing the light of print. These end up in a slush
pile which editors sift through, and the great majority
of these contributions are often rejected. Usually,
book and magazine publishers commission copy from
known and established writers, and unsolicited works
have a slim chance of getting published. The prudent
thing for a writer to do to get published is to
first submit a query or a proposal. It also helps
if you have a literary agent who has access to major
publishers.
Once a publisher
accepts a work, then negotiations with the writer
or his agent begin on how much to pay the writer
for "intellectual property" rights and
"royalty rate."
Once commercial
and legal issues are settled, the next step is the
editorial stage where writers are asked to rewrite
or improve their manuscripts before they get to
publishing editors who do further editing on the
work.
The next stage
is called prepress and that's where design and artwork
(including photos) are decided. Other processes
are typesetting, dust jacket composition, deciding
on paper quality, binding method, casing as well
as proofreading. Once done, the work can now proceed
to printing. It is interesting to note that most
major magazine and newspaper publishers have their
own printing presses, but book publishers seldom
do.
The publisher's
work doesn't end with the publication of the book.
This is followed by advertising and other marketing
tasks, including distribution. There are times when
the publishing process up to the printing stage
is handled by a separate company or individual before
selling the same to the publishing house. This is
known as book packaging.
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