When you get into the first magazine publishing business, you will compete against those magazines that have been in the industry for years as well as

other new players with a great deal of money who are able to experiment with different layouts and titles before they settle on one particular look.

Make sure that it is a pretty tought sell before you decide to run this business.

Oftentimes, those in business don’t count out magazine publishing as a possible venture to get into, and in fact, it can be a good thing. There’s also an

image of magazine publishing as a wonderful, lucrative challenge. It’s certainly not glamorous, but there’s money in it for those who are willing to work

hard and can be successful in it. It’s true that some of the so-called “old” players have sold out, but it’s likely that they did so at quite a profit to new

magnates. If you want to start up your own magazine, what’s going to be your first step?

First, decide on what your magazine’s concept is going to be. Brainstorm on your own at first. Your interests in the magazine world would suggest that

you like to read magazines yourself. Therefore, take a look at what’s already out there and read up on the industry itself. Do you have favorite titles

you follow? Take a look at those, and take a look at other popular titles, too. Make sure you check outside of your comfort zone as well as within it so

that you know what your audience is going to be reading. This will help you come up with a fresh, new approach that just might make you successful.

When you’ve got some concepts to choose from, take a moment to pause and choose the one you think you’re most interested in and capable of

handling. Remember that interest alone is not going to be enough to determine your success. You’re also going to have to have some basic experience

in the industry you choose. For example, if you have fashion sense, then maybe your magazine is going to be about fashion or a niche within the

industry. Is music your passion? Then maybe you can start a magazine about a particular niche in music. Don’t try to emulate Rolling Stone, but make

your own mark. Rolling Stone is as great as it is because it made its own niche in its own day. You have to do the same.

Next, decide what your target market is going to be. It’s likely that you already have some idea of this once you’ve picked out your concept, but make

sure you refine it. Then, invest your time, money and energy in expanding your concept so that it can really fuel a magazine. This may take some time

and a few missteps, but if you keep at it, stay with your audience and keep people interested in it, you should have success.

Once you’ve got your concept covered and expanded, start your magazine. It’s okay to start small and then grow as your circulation does. It’s better

not to get in over your head in the beginning, because doing so may spell failure. Instead, start small and grow with your circulation. This can help

ensure your success.

In 2008 Advertising Age magazine named The Economist “The Magazine of the Year” for its “crisp example of excellence in editorial, ad sales, circulation and marketing.” The Economist is a distinctive publication that is growing in popularity in the U.S. James Wilson, a Scottish scholar, politician, economist and entrepreneur started The Economist in 1843. Wilson started The Economist as a newspaper to campaign for free trade and was the chief editor and sole proprietor of the publication for 16 years.

Wilson believed in free trade, internationalism and minimum intrusion by governments, especially when it comes to the market. Wilson was spurred to establish The Economist because of his dislike for the protectionist Corn Laws, which were repealed in 1846. Since 1928, half the shares have been owned by the Financial Times, a subsidiary of Pearson, the other half by a group of independent shareholders, including many members of the staff. The editor’s independence is guaranteed by the existence of a board of trustees, which formally appoints him and without whose permission he cannot be removed.