Publishers are changing their approach to getting their target audience’s attention. The once brilliant idea of facing books out for certain titles while keeping others faced in, use to be the advance in marketing a specific title. Now- publishers are trying to take those lists and lists of titles on an online shelf and reach internet audiences with entire books- electronic books. Publishers have discovered the value of XML content.

The International Digital Publishing Forum, formerly the Open eBook Forum (OeBF), published findings that in April 2006 electronic book publishers or (eBook publishers) reported increases in eBook revenue over the previous year with a 23% increase in eBook revenues since 2004.